Celebrating National Women's Small Business Month
October is National Women’s Small Business Month, and I’m celebrating the brilliant female founders turning big ideas into thriving businesses! I recently spotlighted their inspiring entrepreneurial stories on NBC’s TODAY show. Watch the segment here, meet the women behind the brands, and show them some love by supporting their businesses!
ESW BEAUTY - Masks & Lip Treatments – from $4.99, eswbeauty.com
Elina Sofia Wang as photographed by Meruyert Omarova
For skincare as nourishing as what we eat!
Founder Elina Sofia Wang was experiencing burnout and on her own wellness journey when she turned to whole foods, raw juices and plant-based ingredients to heal. The idea for ESW Beauty was born, blending wellness into K-skincare. She has the #1 natural mask brand in the U.S. with a cult following!
Here we have a variety of Face Mask Sheets (Juice, Mocktail, Milk) and Lip Treatments (Smoothie), each one featuring:
Clinical actives with nourishing ingredients
Clean & Non-toxic
Gentle formulations
Vegan & Cruelty-free
12 different face masks
Coco Lime Mojito Clarifying Biocellulose Mocktail Mask
Pina Colada Revitalizing Biocellulose Mocktail Mask
Strawberry Coco Rose Soothing Biocellulose Mocktail Mask
Green Reset Anti-Aging Raw Juice Mask
Pineapple Bliss Revitalizing Raw Juice Mask
The Pink Dream Moisturizing Raw Juice Mask
Strawberries & Cream Soothing Raw Juice Mask
Deep Detox Pore Control Raw Juice Mask
The Blue Dream Moisture Repair Raw Juice Mask
Pumpkin Spice Oat Milk Calming Plant-Based Milk Mask **(fall product!)**
Spiced Glow Restoring Raw Juice Mask **(fall product!)**
Cacao Powder Smoothing Plant-Based Milk Mask
10 different lip treatments
Guava Mango Smoothie Lip Treatment
White Pitaya Coconut Smoothie Lip Treatment
Vanilla Almond Butter Smoothie Lip Treatment
Raspberry Acai Smoothie Lip Treatment
Strawberry Banana Smoothie Lip Treatment
Cherry Tart Smoothie Lip Treatment
Mocha Coffee Smoothie Lip Treatment
Vanilla Pumpkin Smoothie Lip Treatment **(fall product!)**
Rose Sugar Shimmer Smoothie Lip Treatment
Frosted Mint Shimmer Smoothie Lip Treatment
BOMME - Scalp Shampoo & Toner – from $39, www.bommehair.com
Eunjoo Chang photographed by Thomas Chang
Eunjoo Chang is a breast cancer survivor and post-menopausal woman who has experienced thinning hair firsthand and transformed that personal experience into launching BOMME, a scalp-first haircare line backed by clinical research.
BOMME (which means spring in Korean) offers clean products using plant science for real hair concerns.
Revitalizing Scalp Shampoo, $49
Helps restores a healthy scalp environment
Tackles shedding, hair thinning and scalp health
Revitalizing Scalp Toner, $39
A leave-on treatment powered by plant antioxidants that helps with hair shedding
Apply to clean, dry, or towel-dried scalp…and leave on
Use every day between shampooings.
In clinical studies, reduced shedding in 4 weeks of use.
It’s been an award-winning year for Bomme! Winner of the 2026 Men’s Health Grooming Award and two 2026 Cosmetics & Toiletries Allē Awards.
BATTA – Cake & Frosting Mix – from $12, getbatta.com
Peyton Smith and Maya Elia photographed by Jenna Benjamin
Two friends, corporate careers, and a shared mindset to disrupt boxed cake! That’s the recipe behind Batta, a fresh take on the traditional baking aisle.
The founders felt cake mixes had been stuck in a rut for decades — the same flavors, the same shortcuts, and the same old boxes. So they decided to give cake a much-needed upgrade.
Batta is all about better ingredients, bolder flavors, and charming packaging — with all-natural ingredients and no fillers or artificial flavors.
Cake Mixes – $12 per box:
Sweet Cream Confetti
Cult Classic Chocolate
Creamy Matcha Latte
Cinnamon Toast
Frosting Mixes, $12 a box
Toasted Sugar Vanilla
Dark Chocolate Espresso
Salted Honey Cream Cheese
And here's the sweet part: you can get a cake mix and frosting mix together for just $22!
Batta is making homemade cake feel fun and fresh again — whether you're baking for a celebration or just because it's Tuesday!
MELIORA – Cleaning Products, from $4.99 , MelioraMeansBetter
Kate Jakubas by photographer Mike Mayer
What if cleaning your home could be better for you and the planet? That’s the idea behind Meliora, founded by Kate Jakubas while earning her master’s degree in environmental engineering. Frustrated by the lack of transparency around everyday cleaning ingredients, she began making her own laundry soap — and built a business around doing better.
Based in Chicago, this women-owned, B Corp-certified company creates effective household cleaning products with simple, transparent ingredients, no synthetic fragrances, and less plastic waste. Its lineup includes Laundry Powder Detergent, Oxygen Brightener, a Soap Stick Stain Remover, All-Purpose Cleaner Refill Tablets, Cleaning Scrub, and a Dish Soap Bar. Products are MADE SAFE® certified, reflecting a commitment to ingredients screened for potential harm to human health and the environment.
Home Cleaning Products from Meliora:
Laundry Powder Detergent
Oxygen Brightener Bleach Alternative
Soap Stick Stain Remover
All-Purpose Home Cleaner Spray Bottle + Refill Tablets
Gentle Home Cleaning Scrub
The Dish Soap Bar
UNWRP – Gift Wrap (Paper + Reusable Fabric) - $6 paper / $34 fabric (prices vary), UNWRP.com
Ashley Fouyolle photographed by Noémie Marguerite
UNWRP is a women-owned brand created by designer and multi-disciplinary artist Ashley Fouyolle, who turned her love of art into a fresh take on gift-giving. She saw a gap in the market for beautifully designed gifting products and created a one-stop shop for artist-inspired wrapping paper and fabric wraps, to name a few.
For Ashley, gifting is more than wrapping a present — it’s a way to express yourself and give someone a little piece of who you are. And the brand combines creativity with sustainability: its gift wrap is made with 30% post-consumer materials, is recyclable and FSC-certified, and the collection includes traditional Japanese-inspired Furoshiki fabric wraps as a reusable alternative to paper.
This is a small business, so place your orders now and have patience if supplies need to be restocked! Also check out the holiday wraps NOW - perfectly timed for making your holiday gifts merry & bright!
Examples of Paper Wraps
Examples of Fabric Wraps
ULTIMATE STADIUM SAK – Wearable Sleeping Bag, $139.99 Ultimate Stadium Sak
Kristi Fraier as photographed by Grace Anderson
This viral sensation is a coat, poncho, blanket, and sleeping bag all in one! Founder Kristi Frazier created Ultimate Stadium Sak in 2019 after years of braving chilly mornings, long games, and freezing temperatures as a sports parent herself. Her patented design solves the problem of cold bleachers, slipping blankets, and frozen arms, delivering cozy, full-body warmth while keeping your arms free to cheer, move, and enjoy the action.
Made for cold-weather conditions of 20°F and up, it’s perfect for sports games, outdoor performances, and any event where you refuse to miss a moment because of the cold.
Available in two sizes — Ultimate S–XL and Supreme XL–3X — and seven colors! Black, red, navy, grey, pink, green, blue.
To watch these products in action, check out the TODAY show segment!
Want to see more? Check out last year’s inaugural, Women-Owned Small Business segment!
Prices reflect time of segment airing. This post and segment are Editorial.